Border 'mega-region' waiting to be tapped
The message at the Urban Land Institute’s October breakfast meeting was clear: Investing in the resources of the largely untapped Cali-Baja Mega-Region is the key to climbing out of this economic recession and establishing San Diego and Tijuana as a premier global city.
Steve Williams, founding partner of SENTRE Partners and moderator of the discussion Tuesday, stressed the economic urgency of developing a collaborative partnership between San Diego, Imperial County and Tijuana, the three regions comprising the mega-region. He cited a study by the San Diego Association of Governments that found 100,000 people wait upward of two hours to cross the border at San Ysidro each morning, at a cost of $5 billion to the region every year.
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