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Turista Libre Bike Ride to Baja Beer Fest - To understand beer culture in Mexico, you first have to understand its recent lack thereof

By: Derrik Chinn

Source: baja.com


Mexico bows beneath the weight of a historical beer duopoly. Two companies, Grupo Modelo in Mexico City and Monterrey-based Grupo Cuauhtemoc-Moctezuma, dominate the domestic market with a familiar cast, namely Corona, Tecate, Pacifico and Dos Equis. Thanks to these brands, the general international consensus regarding Mexican beer is that it is meant to be consumed in large quantities, preferably in the sun alongside emerald waves, and always requires shoving a lime wedge down the bottle to enhance its flavor. CONTINUE READING AT BAJA.COM..... 

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