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Showing off the, er, sights! Richard Branson gets into the Cancun spirit as he frolics on the Mexican beach with bikini babes

By: Emily Sheridan and Holly Thomas

Source: www.dailymail.co.uk



He celebrated the launch of Virgin's new route to Cancun by posing alongside Keith Lemon and Alexandra Burke on the wing of a plane yesterday.

And now that he's arrived in Mexico, Sir Richard Branson has thrown himself into the spirit of the place. 

The 61-year-old frolicked on the beach this afternoon, accompanied by Steve Ridgeway, Chief Executive of Virgin Atlantic, and two bikini-clad ladies.

Making themselves at home: Sir Richard Branson and Virgin Atlantic CEO Steve Ridgway played with bikini babes on the beach in Cancun, Mexico, today

Keep up love! Richard displayed a youthful energy as he took part in Virgin beach games at the Royal Hideaway hotel.

The group enjoyed beach games including an assault course, rescuing of a damsel in distress by jet ski, and dressing up in Mexican outfits.

Richard displayed a youthful energy as he picked up his female companion in his arms, and ran with her hand-in-hand across the sand.

He balanced a sombrero on his head, and playfully stuck a fake black moustache on.

Boys and their toys: Richard looked thrilled to take part in jet skiing as part of the assault course

Is he selling it? Richard hopes to prove with his three-day trip that Cancun is an attractive holiday destination for UK customers

Got into character: Richard gamely wore a sombrero and fake moustache

But now the reason behind Alexandra Burke's latest holiday can be revealed after she was invited by Sir Richard to launch his new Virgin route to Cancun.

The X Factor winner, 23, showed off her toned figure in a tight red bandeau dress as she joined Richard and TV personality Keith Lemon on the wing of a Virgin plane.

Hola Mexico! Sir Richard Branson carries Alexandra Burke on the wing of a Boeing 747 to mark Virgin's inaugural flight to Cancun, Mexico

Now it's your turn Richard! TV character Keith Lemon tries to lift up Branson

As Alexandra and Richard posed up a storm, they were soon interrupted by Leigh Francis's alter-ego Keith, who wanted a piece of the action.

He decided to attempt to lift up Sir Richard, prompting laughter from the tycoon and Alexandra.

However, it wasn't long before both men end up crashing to the ground - fortunately not falling off the wing of the Boeing 747.

Going, going, gone: Unsurprisingly, the two men ended up crashed to the ground

Joining the trio at Cancun's airport was a mariachi band, Derren Brown, Cleo Rocos and various travel industry VIPs invited along for the ride.

The group are expected to spend the next three days at the five-star Royal Hideaway resort on the Riviera Maya, their base for checking out the local sights. 

They will spend three days exploring, including visits to Tulum, Chichen Itza, Xplor and, the highlight of the trip - swimming with whale sharks. 

Sir Richard said: 'I am delighted to be here to celebrate Virgin Atlantic’s new route to Cancun. Mexico holds a special place in my heart and it is great to be here with all my family and friends.

Fun in the sun: Alexandra looked thrilled to be a part of the launch

Come 'ere: Alexandra laughs as Sir Richard throttles Keith

'Cancun is one of the top five long-haul leisure destinations for UK travelers, and as a market leader in this area, we are pleased to be able to add this route to our network.

'With its superb beaches, great hotels and cultural sites, tourism to Cancun and the Riviera Maya is thriving.  We believe that we can drive demand even higher by providing great competition to our rivals with our award winning innovative product and service.'

Flying the flag: The pair were joined by two air stewardesses carrying the Mexican and British flags.




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