Mexico’s Phoenix Marketing Services Acquired
Princeton Fulfillment Solutions Acquires
Mexico’s Phoenix Marketing Services
Friday,
April 13, 2012
Princeton
Fulfillment Solutions, LLC, an integrated marketing solutions company in
Robbinsville, NJ, has acquired Phoenix de México, Rosarito, Baja California,
Mexico and Phoenix Marketing Services, Inc., of Claremont, CA,
The
two companies and Princeton All Points, now become operating entities of The
Princeton Companies, headquartered in Robbinsville, NJ.
The
combined companies merge specialized, dedicated teams of marketing experts and
new technologies into one organization that, together, will meet the rapidly
changing marketing requirements of mid- to large-size companies nationwide.
Manny
Ortiz, chief executive officer of The Princeton Companies, says “We are very
enthused and energized that we can add an organization with the reputation of
Phoenix Marketing to The Princeton Companies. This is an important piece of our
strategy to provide best-in-class, end-to-end solutions to our marketing and
distribution customers. It helps us provide a true nationwide platform to
integrate full-service marketing solutions into the fast-moving business
arena.”
David
Bynum, president of Phoenix Marketing, says “I’m very pleased to join the talented
team at The Princeton Companies. By sharing our combined expertise, we can
provide better services to our customers.”
The Princeton Companies: Near to 122 million Americans
“Adding Phoenix Marketing to our company will bring particular
strengths in creative services, traditional and digital printing, and on-line
digital strategy, design and creativity,” says Kevin McPhillips, president of
The Princeton Companies. “With our traditional strengths in high-volume and
one-to-one mail, warehousing, fulfillment and on-line infrastructure at
Princeton Fulfillment, we’ll have convenient, world-class capabilities to
better serve our customers.”
McPhillips
notes that 40 percent of the U.S. population now lives within 400
miles of one of these two locations. And the population within just those areas
has grown 39 percent since 2000 alone.
“Our
Eastern and Western locations make all of The Princeton Companies’ services
available to marketers as a nearby resource with national reputation to help
them with all their marketing challenges,” says McPhillips.
Phoenix
Marketing was founded in 1976 by Cindy and Dave Casey. David Bynum will remain
in his role as president of Phoenix Marketing and will lead the West Coast
division.
The
Princeton Companies were supported in this acquisition by Michael E. Jacoby,
senior managing director and shareholder, Phoenix Management Services; Jim
Bortolotti, chief lending officer, First Choice Bank; David Light, president,
AGEX Financial, Llc; and Bradley S. Rodos, partner, Fox Rothschild, LLP.