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Mexico’s Phoenix Marketing Services Acquired

Princeton Fulfillment Solutions Acquires Mexico’s Phoenix Marketing Services

Friday, April 13, 2012



Princeton Fulfillment Solutions, LLC, an integrated marketing solutions company in Robbinsville, NJ, has acquired Phoenix de México, Rosarito, Baja California, Mexico and Phoenix Marketing Services, Inc., of Claremont, CA,

The two companies and Princeton All Points, now become operating entities of The Princeton Companies, headquartered in Robbinsville, NJ.

The combined companies merge specialized, dedicated teams of marketing experts and new technologies into one organization that, together, will meet the rapidly changing marketing requirements of mid- to large-size companies nationwide.

Manny Ortiz, chief executive officer of The Princeton Companies, says “We are very enthused and energized that we can add an organization with the reputation of Phoenix Marketing to The Princeton Companies. This is an important piece of our strategy to provide best-in-class, end-to-end solutions to our marketing and distribution customers. It helps us provide a true nationwide platform to integrate full-service marketing solutions into the fast-moving business arena.”

David Bynum, president of Phoenix Marketing, says “I’m very pleased to join the talented team at The Princeton Companies. By sharing our combined expertise, we can provide better services to our customers.”

The Princeton Companies: Near to 122 million Americans

 “Adding Phoenix Marketing to our company will bring particular strengths in creative services, traditional and digital printing, and on-line digital strategy, design and creativity,” says Kevin McPhillips, president of The Princeton Companies. “With our traditional strengths in high-volume and one-to-one mail, warehousing, fulfillment and on-line infrastructure at Princeton Fulfillment, we’ll have convenient, world-class capabilities to better serve our customers.”

McPhillips notes that 40 percent of the U.S. population now lives within 400 miles of one of these two locations. And the population within just those areas has grown 39 percent since 2000 alone.

“Our Eastern and Western locations make all of The Princeton Companies’ services available to marketers as a nearby resource with national reputation to help them with all their marketing challenges,” says McPhillips.

Phoenix Marketing was founded in 1976 by Cindy and Dave Casey. David Bynum will remain in his role as president of Phoenix Marketing and will lead the West Coast division.

The Princeton Companies were supported in this acquisition by Michael E. Jacoby, senior managing director and shareholder, Phoenix Management Services; Jim Bortolotti, chief lending officer, First Choice Bank; David Light, president, AGEX Financial, Llc; and Bradley S. Rodos, partner, Fox Rothschild, LLP.

Published Thursday, April 19, 2012 11:57 AM by David Biondolillo


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