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California and Baja Mexico are joining together to become one "CALI-BAJA"

SAN DIEGO -- The marketing component of an initiative aimed at drawing business to San Diego and Imperial counties and Northern Baja California was unveiled Thursday by a coalition of business and elected officials from around the region. The tag line of the "Cali Baja" campaign is "Invest. Innovate. Grow." It is intended to promote the region's diverse assets and draw investment to the area through marketing.

It is part of the so-called "Mega-Region Initiative," which was created last year through a $225,000 federal grant.  Finish reading the article here http://www.10news.com/news/19532135/detail.html

Published Monday, May 25, 2009 4:34 PM by Kanoa Biondolillo

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