We intend to sell your home for the maximum price in the minimum amount of time.
How we intend to achieve it:
As a person selling a piece of property, whether it be raw land, a house or a condo, the most important aspect of the marketing campaign is the amount of traffic that is directed to your property. The more potential buyers that see your listing the more likely you are to sell your property. To a certain extent, achieving that goal is a numbers game.
Real estate marketing has experienced quantum leaps from the beginning when an agent would put a “For Sale” sign on the property, to holding an “Open House”, to direct mail and printed ads in magazines and newspapers, to television and radio, to the current “final destination”…THE INTERNET.
The web is now by far the most important advertising medium for real estate, and that’s becoming truer every day.
Today’s reality is that buyers look for real estate online.
Did you know that more than four out of every five home-buyers used the web to find their new home? The power of the web is growing.
Allocate 75% of your print and advertising budget into Online Marketing.
A client recently told me of how she took out a full page ad in her local newspaper for about $1200. We tracked the results with her Web Reporter Tool. She got SIX measly responses for her $1200 and demanded a refund from her representative from the paper.
The most recent CAR® Economic study (2006) pointed out interesting facts: 92% of Internet buyers found their agent on a web site; 63% found them through an Internet search engine; 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home (does this tell you to spend more on Internet marketing and less on print?).
Additionally, while over 70% of people 65 and over subscribe to a daily newspaper, less than 35% of 24-35 year-olds do. You need to take most of the money you are spending on newspaper ads, brochures, glossy marketing pieces, yard signs etc., and invest it in your Online Marketing.
Chances are good that you cannot possibly spend all those dollars online; consider that your bonus this year. (And as more fuel for that fire, consider this: data also show that. PRINT IS DEAD TO THIS GENERATION OF HOMEBUYERS!)
2. WE ARE #1
LARGE DATABASE OF INTERESTED BUYERS
We have been continuously working to increase our web presence so that we can push listings to more places very quickly, putting properties in front of online buyers very effectively.
And we have been able to successfully establish ourselves online so that we are able to tap in to this steady stream of real estate shoppers.
Baja123 has a large data base of interested buyers that have given us permission to email to them information about property that they would consider buying. We have collected these names from our website and it is important to note that this group has found us by searching for “MEXICO REAL ESTATE” or similar terms on Google, MSN, Yahoo and other search engines. So we know that this data base has initiated the request for information and that they have done this because they have an interest in Mexico. We do not add names to our database from lists that are bought from email name vendors.
We are the #1 website for Mexico real estate of all real estate websites. In the Point2Agent real estate community of over 200,000 websites around the world we are ranked in the top 5.
We get over 5,000,000 hits a year, over 160,000 page views a month, over 15,000 listing views a week. An overwhelming amount of the buyers that are purchasing in Mexico are finding their property online. No matter how many open houses or how big the sign is in the front yard, if you don’t have your property listed on the internet the chances of you finding a buyer are extremely small.