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Our Goal:
We intend to sell your home for the maximum price in the minimum amount of time.
How we intend to achieve it:
1. TRAFFIC
As a person selling a piece of property, whether it be raw land, a house or a condo, the most important aspect of the marketing campaign is the amount of traffic that is directed to your property. The more potential buyers that see your listing the more likely you are to sell your property. To a certain extent, achieving that goal is a numbers game.
Real estate marketing has experienced quantum leaps from the beginning when an agent would put a “For Sale” sign on the property, to holding an “Open House”, to direct mail and printed ads in magazines and newspapers, to television and radio, to the current “final destination”…THE INTERNET.
The web is now by far the most important advertising medium for real estate, and that’s becoming truer every day.
Today’s reality is that buyers look for real estate online.
Did you know that more than four out of every five home-buyers used the web to find their new home? The power of the web is growing.
Allocate 75% of your print and advertising budget into Online Marketing.
A client recently told me of how she took out a full page ad in her local newspaper for about $1200. We tracked the results with her Web Reporter Tool. She got SIX measly responses for her $1200 and demanded a refund from her representative from the paper.
The most recent CAR® Economic study (2006) pointed out interesting facts: 92% of Internet buyers found their agent on a web site; 63% found them through an Internet search engine; 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home (does this tell you to spend more on Internet marketing and less on print?).
Additionally, while over 70% of people 65 and over subscribe to a daily newspaper, less than 35% of 24-35 year-olds do. You need to take most of the money you are spending on newspaper ads, brochures, glossy marketing pieces, yard signs etc., and invest it in your Online Marketing.
Chances are good that you cannot possibly spend all those dollars online; consider that your bonus this year. (And as more fuel for that fire, consider this: data also show that. PRINT IS DEAD TO THIS GENERATION OF HOMEBUYERS!)
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