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3. MARKETING

We do direct email campaigns to our client base of 1000's of potential clients. We base the amount of times a property is sent to our data base on the response and the traffic and inquiries we receive on any specific property.  The better the property shows and is priced the more attention and effort we will put into marketing that particular property.  Once we are able to find the fair market value for a property, which will be determined by the amount of traffic we receive on the listing, we will then put an extraordinary amount of effort into placing it in as many places as possible in our marketing streams.

We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can. The traffic to online real estate marketplaces is skyrocketing.

Our listings always include Google mapping with satellite imagery, virtual tours, and many other features to showcase your property at the highest level of professionalism and technological elegance.

We also have the option of having videos done on a particular property.  We have found that videoing a listing attracts much more attention and views than just pictures alone.   The cost of videos varies and will need to be determined on a case by case basis.   With certain properties we will absorb the cost of the video for properties that have a high potential of selling very quickly. 

The software that we use will allow us to create your listing in such a way that it is more likely to be found in online searches. This is thanks to a few key components.

We’ve researched and subscribed to some of the most effective real estate technology available. This technology is just one of the important tools that allow us to present your property as effectively as possible, and to have it discovered by as many potential buyers as possible. In modern markets, having a technological edge can make a dramatic impact. We have that edge, and we are looking forward to using it to your advantage.

Your listing will have its own web address.

Neighborhoods.- Instead of creating listings according to awkward ‘selling areas,’ each of our listings is categorized by its familiar neighborhood name. Why is this important? Simple – buyers don’t type “Area 7B, Real del Mar, MX” into search engines like Google. Instead, it is estimated that over 60% of all real estate searches have a neighborhood element such as “homes for sale in Baja California.” Because we will categorize your listing accordingly, it will have a better chance of being found via these crucial searches.

Better Information.-Because we add as many high-quality photographs and as much richly detailed information to your property listing as possible, it will have a significantly better chance of attracting more buyers. We can use professional voice-overs to describe the property while the prospect is looking at the photos. And depending on your budget we can enhance your listing with custom videos of your property. 

More information.-Buyers want information. That’s only natural – they’re trying to make an informed decision about a major purchase. So instead of withholding information about your property, we deliver as much information as possible. Not only does this make your listing easier to find online, and not only does it help ensure that inquiries about your property are serious ones . . . it can also attract more attention from the buyers who find it.

More personality.- No one knows your home better than you do. That’s why, if you’re interested, we are able to set up a special area of your listing where you can add your own comments. You can even log in via your own password and access statistics on the visitors your listing is attracting.

POINT 2 AGENT INTERNATIONAL LISTING SERVICE

We subscribe to the Point 2 Agent National Listing Service, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. The NLS allows us to advertise your listing not only on our website, but on many other local real estate websites, and on some of the busiest real estate marketplaces on the internet. Thanks to this listing service, and to our numerous contacts, you will see that we belong to a powerful online network that can make a substantial difference in the exposure your property receives.

Our company “handshakes” (this is a reciprocal agreement of posting listings) with over 500 other real estate companies around the world.  This gives your property even more exposure as well as listing your property on other successful real estate websites, such as these. 

Multiple Search Platforms.- Not only will we help your listing attract attention via “natural search” in search engines like Google, Yahoo! and MSN, we will also place your listing in real estate specific search sites such as Point2 Homes, Oodle, Trulia and Google Base.

Not only will your listing get serious advertising on our website and on the websites of all of our network partners . . . we will also push it out all over the web, to the busiest real estate marketplaces online.