ABOUT US

INTRODUCTION

Baja123.com Real Estate is located in Baja California, Mexico in the town of Rosarito. It is only 17 miles south of Tijuana, which is located on the U.S./Mexico border.

Baja123 is a company specializing in completed and pre-construction property in the Baja area. The office address is 890 Blvd. Benito Juarez. It has 3500 square feet of space, is on the main street and the best part … it has a huge parking lot in the rear with room for 65 cars. The office is above some local landmark businesses like Cappuccino’s, and across the street from El Nido restaurant, which makes it easy to find.

Baja123 Real Estate is a high tech company relying on the internet to advertise more than 4,500 listings on their web site. Baja123 is a forerunner in the Internet-based Real Estate industry in Baja and is the leading real estate site on the Internet for Baja California. By incorporating “state of the art” hardware and software, the company appeals to both buyers and sellers because of the huge amount of traffic that is generated. The web site gets over 5 million hits a year and is ranked number one for the search term “Baja real estate” by Google, Yahoo and MSN. This position is maintained by a focused effort on the part of the team, that includes both Mexican and American marketing and design talent. When asked what makes this company different the CEO says, “No longer will the old style of real estate business practices work in this evolving digital world. Print ads, real estate signs, open houses, knocking on doors and handing out flyers are things of the past. Since the advent of the internet and the ability to search for and find exactly what you want, when you want it, makes all of these old real estate tactics futile. The real estate industry is following right along with the digital age and allowing prospective buyers the ability to search for the property they want and compare prices right from their homes. While the MLS system is still widely used in the states, it has not been introduced in Mexico yet. Because the industry is changing, brokers and agents need to change with it. Change is difficult and is not easily introduced to agents and brokers that are used to doing business a certain way for many years. The fact is if you want to stay competitive in the real estate market you need to get online. Getting online is easy but getting online and being effective is an art.”

BAJA123.COM is a new company for a new age. We hire, train and focus on three main objectives: Ethics, Professionalism and Computer ability. When we look for agents we look for the ability to not only be able to be a Real Estate professional but also their ability to navigate a computer and the internet. Buyers are online and we are an online company.

Baja 123 has 9 agents who work directly in the office. They also have “Handshake Agreements” with 550 Realtors not only all over Baja but the whole world. This means that they work cooperatively with other companies who also list and sell property.

This is much like the MLS system in the US. This allows them to have access to a large percentage of the listings available in most areas. 

Baja 123 adheres to the regulations and guidelines of the Real Estate Industry, so they use Notarios and lawyers who specialize in Real Estate Law and who have many years of experience. (Note: “Notarios Publicos” are government appointed officials that are lawyers in charge of the public records and should not be confused with “Notary Publics” in the U.S.). 

They also work primarily with an American title company, First American Title, to facilitate their closing services. It is a very large and well-respected U.S. title company, now capable of issuing Title Insurance all over Mexico”. 

The Baja123 team is diverse and well-versed in this area of Baja California. All of the administrative staff and most of the agents are bilingual and many were born and raised in this area and offer a great deal of local experience and knowledge.

The company is comprised of individuals with strong real estate backgrounds, some of whom still hold real estate licenses in the U.S. and it also has an administrative team whose members’ extensive business backgrounds span decades.

Though there is a cost associated with coastal living, property is much cheaper in Mexico as is the cost of living. A condo that would set you back $5 million in La Jolla, California costs $500,000 in Rosarito. 

The temperate weather rarely reaches past 85 degrees. The area has warm, friendly people and it is only a 15-minute drive to Puerto Nuevo, a city world-famous for its delicious lobster.

Baja California Norte breaks out into five basic geographical areas from north to south. Each has its own demographic draw.

Playas de Tijuana is the beach area closest in proximity to the border and it is the first beach community going west from Tijuana. It tends to draw those who are still working in San Diego because it isn’t much more of a commute from there than it is from La Jolla, California to the downtown San Diego. With a SENTRI pass it takes no time at all. 

Between Playas and Rosarito is the area that includes Real Meditaraneo, Real del Mar, Brisas del Mar, Gardenhaus and Gardenhomes, and Mar y Sol. This area draws more retirees and investment buyers. Those who come to Baja to enjoy their second homes in their life after the “nose-to-the-grindstone,” and those who vacation here regularly who also use their second homes as income tend to choose this area. Golf is popular because of the course at Real del Mar and the area has great beaches. 

Rosarito, which at its center is the famous Rosarito Beach Hotel, is similar to the others in that many residents use their homes as vacation rental income and second homes for themselves. It is also the fastest growing of the areas. With the new Wal-Mart Mall, which is the largest mall in Baja Norte, shopping, theater going and more are here. Nightlife, beach fun, horses, restaurants and shopping are activities enjoyed by all. 

Puerto Nuevo is the area from around The Newport Beach Hotel and Resort south to Plaza del Mar including the older well-established communities of Las Gaviotas, Mission Viejo, Descanso, Palacio and more. It is still investment type property for many, but you find more residents staying at least part of the year. The famous ‘Lobster Village’, dune riding, shopping and art galleries are close by. 

Ensenada is the newest area of development interest. Many new developments are being built in this particular area. These newest Baja California developments include; Puerta del Mar, Punta Piedra, La Salina, La Fonda, and Bajamar, where golf is another growing attraction as well. Residents here also tend to be full-time. It is just far enough from the border to fully appreciate true Mexican culture and still visit family and friends in the U.S. It is a beautiful port that will be a draw to those who also have a love of boats. 

A new area that has become a huge draw is Valle de Guadalupe, an area filled with beautiful vineyards and known as the Ruta de Vino, which will remind you of Napa Valley. Wine tasting and music concerts seem to be a perfect pairing.